Edutopia

Edutopia, a part of the George Lucas Educational Foundation and a major voice in education, wanted to better link their editorial and social media efforts. As the Social Media and Audience Engagement Editor, I reported on community topics, pitched ideas for editorial based on what I was seeing in social conversations, and audited, managed, and published brand social media feeds. I created a number of new social media content initiatives, including Twitter chats, questions that would create UGC (user-generated content), quotes from teachers and famous figures alike, and fun, interactive celebrations.