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Shopify

Four years inside Shopify's commerce machine, mostly ghostwriting: partner agency growth stories, merchant customer stories, executive LinkedIn posts, whitepapers on checkout and personalization. The through-line is translating platform features into "here's what actually changed for this business" — the boring-sounding stuff that turns out to be the whole point.

Blogging & content marketing

D2C Manufacturing: Benefits, Challenges, How to Succeed

D2C Manufacturing: Benefits, Challenges, How to Succeed

Marketing collateral

The CEO's Guide to Unified Commerce (whitepaper)

The CEO's Guide to Unified Commerce (whitepaper)

Marketing collateral

CMO Whitepaper

CMO Whitepaper

Case studies

How Avex Grew 500% Over 3 Years by Building a Shopify Practice

How Avex Grew 500% Over 3 Years by Building a Shopify Practice

Case studies

How Convert Digital Increased Revenue and Client Retention with Shopify

How Convert Digital Increased Revenue and Client Retention with Shopify

Case studies

How MakerFlo Generated an 8-Figure Business on Shopify in 1 Year

How MakerFlo Generated an 8-Figure Business on Shopify in 1 Year

Case studies

How P3 Media Unlocked Top-Line Growth Moving from Adobe Commerce to Shopify

How P3 Media Unlocked Top-Line Growth Moving from Adobe Commerce to Shopify

Case studies

BARK: 8% Holiday Subscription Growth After Switching to Shopify

BARK: 8% Holiday Subscription Growth After Switching to Shopify

Case studies

BEÏS Case Study

BEÏS Case Study

Case studies

How Boost Auto Turned a $5K Investment into Millions in Annual Revenue

How Boost Auto Turned a $5K Investment into Millions in Annual Revenue

Case studies

Maine Lobster Now: 93% Fewer Chargebacks with Shopify

Maine Lobster Now: 93% Fewer Chargebacks with Shopify

Case studies

How Psycho Bunny Expanded to Over 90 Stores on Shopify

How Psycho Bunny Expanded to Over 90 Stores on Shopify

Case studies

Pura Doubles Conversion with Custom Theme Launch on Shopify

Pura Doubles Conversion with Custom Theme Launch on Shopify

Case studies

Skullcandy's 90-Day Replatform to Shopify

Skullcandy's 90-Day Replatform to Shopify

Case studies

How Shopify and Domaine Increased Industry West's B2B Revenue by 90%

How Shopify and Domaine Increased Industry West's B2B Revenue by 90%

Marketing collateral

State of eCommerce: Fashion Report

State of eCommerce: Fashion Report

Thought leadership

Seeing Around Corners to Create True Personalization for Your Customers

Seeing Around Corners to Create True Personalization for Your Customers

Marketing collateral

Shop Pay Component Guide

Shop Pay Component Guide

Social media

Shop Pay Campaign Ad Creative

Shop Pay Campaign Ad Creative

Thought leadership

Executive LinkedIn ghostwriting (Field CTO)